9.0 Context

Overview

Chapter 9 focuses on data as part of the networked landscape that is surveilled, bought, and sold, including a discussion of cookies, browser fingerprinting, and advertising business models.

Data Tracking

Terms and Conditions Apply was created by Wieden+Kennedy, Jon Plackett, Alex Bellos, Adam Says, https://www.termsandconditions.game/

This flowchart shows how behavioral targeting starts with data capture and results in behavioral change.

Case Study

Owen Mundy, I Know Where Your Cat Lives, 2014. https://iknowwhereyourcatlives.com

Owen Mundy, I Know Where Your Cat Lives, 2014. https://iknowwhereyourcatlives.com

Joelle Dietrick and Owen Mundy, Tally Saves the Internet, 2021. https://tallysavestheinternet.com